Roll up, roll up: Augmented reality news arrives ahead of the Winter Olympics.
Figure skater Nathan Chen, hockey’s Alex Rigsby, and snowboarder Anna Gasser.
These are just a few of the world’s biggest sporting stars hoping to win gold at the 2018 Winter Olympics.
But this year, you won’t only be able to see them on the TV.
They’re busting right out of your tele box, and into your living room – with a little augmented reality magic.
The sporty AR project, has been brought to your smartphone courtesy of the The New York Times app.
The publication first demonstrated its new tech capabilities last week giving readers the ability to place a virtual newspaper stand in their homes.
But their new Winter Olympics coverage, which lets you get close to top athletes and even to walk around them, is an example of the rich potential of AR media.
As you move around the life-sized athletes, you’re able to read snippets of text, with fun facts adding context to the experience.
The New York Times is also interested in bringing its new augmented tools into its advertising, immersive head Graham Robert told Ad Week.
“You can see what the car is like in your driveway. You can see what the coffee machine is like on your counter before you bought it,” he said.
“The foundation there is the fact that it can come within the article experience. So it’s frictionless, really effectual and it gives you a thing that you can do that was not possible before.”
The New York Times isn’t alone in its experimentation, of course.
The digital publication Quartz embraced augmented reality last year.
This let’s readers explore SpaceX’s Falcon Heavy rocket, the Rosetta Stone, and the Berlin Wall. And Quartz also uses cale information to help you understand how big each object is.
Make no mistake, AR has huge potential to add new value to the stories journalists tell.
Are you ready to see sports stars and spacecraft appear in your home?