Boss It Like

How To Boss It Like… Tania Boler CEO at Elvie

By Kitty Knowles 4 January 2018
Summary

These leaders are changing our world for the better. We find out how they get the job done.

There’s a select few business leaders and innovators in the UK who are changing the world.

From Qudini CEO Imogen Wethered to Trouva co-founder Mandeep Singh, these smart people get an incredible amount done, in an impossibly short space of time.

This morning, to mark January’s Future Wellness theme, we’re talking to Tania Boler co-founder and CEO at women’s health tech company Elvie.

Meet Tania Boler

Tania Boler is lifting the lid on the ‘taboo’ of women’s health.

Her business Elvie is behind the egg-shaped wearable used by millions of women to exercise their pelvic floor muscles.

Read more: Why millions of women are playing mobile games with their vaginas

As we told you in our profile this week, Elvie is recommended both by the NHS and celebrities like Gwyneth Paltrow, Davina McCall, and Khloe Kardashian.

And Boler isn’t stopping there: she has a new device due for launch in 2018, and a further three planned for release during the next two years.

A busy woman, with big ideas, The Memo asked Tania Boler, how she gets it all done…

What time do you get up, and what part of your morning routine sets you up for the day?

Definitely an early bird! I check my emails and respond to anything urgent before the kids wake up. Then it is a bit of a rush as I try to get them and myself ready.

My day is full of meetings, but I like to keep the first 30 minutes in the office clear to get on top of the priorities and day ahead.

Exercise is really important and I’m lucky to have a gym opposite the office so try to go there at least twice a week too.

What apps or methods do you use to be more productive?

We love Slack as it really cuts down on internal emails.

I’m a real list person and really need to categorise between urgent and long lead issues to make sure I keep a good balance of the present and future.

What smartphone do you have?

Iphone 6 plus.

It has to be big.

How many people, outside of family, do you meet in a day?

As a CEO, I’ve had to learn to really say no to a lot of networking events and meetings as I could spend all my time just out talking with people.

I try to choose one evening event a week and travel outside the UK just once or twice a month if possible.

Who I meet depends on what the current priority is – often we’ll be on a recruitment drive and so I’ll be meeting candidates or else, I’ll be raising money so meeting potential investors.

We’re lucky as Elvie keeps getting lots of exciting press so I spend quite a bit of time with journalists, sharing our story.

What book have you read recently that’s inspired you?

The Founder’s Dilemmas by Noam Wasserman is my must-read book for all aspiring entrepreneurs.

It goes through all the things that can – and often do- go wrong. So many entrepreneurs don’t get on top of all the legal detail which can be such a mistake.

What advice would you give for people who are eager to get into your industry?

It can be pretty lonely and psychologically tough to be a founder and CEO.

You need to be the type of person who can take on responsibility and also not afraid of making decisions and seeing them through.

If that isn’t you, working in a start-up can still be an exciting and incredible opportunity – it’s a great adrenaline ride!

When do you work until? Are you still sending emails in the night? Or do you have a wind-down routine?

I used to check emails all the time – even in the middle of the night. But pretty soon, I was having trouble sleeping so I now try to make sure I stop myself in the evenings after 9pm.

Winding down is really important, for a while, I had no interests outside work but now I am rediscovering the joys of fiction and escapism.

What was your favourite childhood toy?

If I’m honest, it was Barbie and My Little Pony. Now that I’m a parent, I consciously try to make sure my daughter isn’t just playing with girly toys as it feeds quite negative gender stereotypes.

It feels so old-fashioned to have princesses being saved by handsome strong princes!


If you could ask your idol one question, who would it be, and what would you ask?

At Elvie, we are on a mission to change women’s health through better technology and bringing previously taboo subjects out in the open.

Cindy Gallop has done incredible work to bring about more candid conversations about sex and gender.

I’d love to ask her how she built her courage to speak out.

What do you think your industry will look like in 10 years time?

Elvie is part of the health technology revolution.

We are only just glimpsing what the future could look like in terms of the power of better and more health data.

We’ll be able to use technology and better data to make healthier choices for ourselves.

Come back next Thursday for our next #BossItLike interview, and get in touch if you know a business leader who’s also a productivity guru for us to talk to.