WeCroak reminds you you’re going to die – 5 times a day

By Kitty Knowles 14 December 2017

Will you try this morbid mindfulness app?

You’re going to die.

It’s okay, I am too. And everyone else who ever lived.

On the surface death can be a scary thought, but not if you think differently.

Some even believe contemplating one’s demise can be uplifting: that it can make you mindful, and remind you to live in and appreciate every moment on earth.

This is why WeCroak exists – and why it’s made its way into the App Store’s top ten paid ‘Health and Fitness’ apps.

It exists to reminds you of your impending death five times a day.

We all ‘croak’

Thinking about your own mortality might sound doom and gloom, but the app is actually based on the Bhutanese belief that contemplating death will lead to happiness, say its creators Hansa Bergwall (a New York publicist) and Ian Thomas (an app developer).

“Find happiness by contemplating your mortality with the WeCroak app,” they write on the WeCroak website.

Each day, you’ll be sent five invitations to stop and think about death.

“The WeCroak invitations come at random times and at any moment just like death,” they say.

Yes, really. They went there.

Each quote that arrives will come from a poet, philosopher, or notable thinker. Users are encouraged to take a moment for contemplation, conscious breathing or meditation, suggest the WeCroak team.

“We find that a regular practice of contemplating mortality helps spur needed change, accept what we must, let go of things that don’t matter and honor things that do.”

What to expect

It costs just 99p to take part in this slightly morbid mindfulness, and it appears to be working – most people who downloaded the app when it launched four months ago still use it, say its makers.

You can expect such uplifting insights such as Herman Melville’s: “Death is only a launching into the region of the strange Untried.”

Other gems include:

“Sooner or later, I hate to break it to you, you’re gonna die, so how do you fill in the space between here and there? It’s yours. Seize your space.”

Margaret Atwood

As the dark winter nights draw in and we move into a cold crisp New Year, it can be tricky to stay upbeat – could WeCroak be the app you need?

Let’s talk about death baby.