Drive the car you thought you couldn't afford.
Everyone has that one car that you want to own when you’re rich: an Aston Martin, a Bentley, a Mercedes.
For many of us, the dream will remain just that.
But for people who daydream about driving a Porsche around town, you may be in luck.
The German car company has announced a new subscription service for its models, starting from $2,000 (£1,500) a month.
It seems pricey, but that includes your insurance, car tax, maintenance and the cost of renting the car.
You can change your car as many times as you like during the month, and mileage is unlimited (although you will need to buy the petrol).
All you do is book one of the famous sports cars through the Porsche Passport app and the car of your choice will be delivered to your door.
On the cheaper subscription (just $2,000 a month), you can choose eight models to book out using a mobile app, including the two-seater speedy 718 Boxster and coupe Cayman S.
And for $3,000 a month, the ‘Accelerate’ option means you can get your hands on the Porsche 911 (with a top speed of almost 200mph), one of their more family-friendly e-hybrid SUVs, or 20 other models.
“Catering to customers’ desire to experience our sports cars in new ways is a part of our core strategy,” said Klaus Zellmer, president and CEO of Porsche North America.
“With Porsche Passport, we now offer our customers a simple and flexible driving solution at their fingertips,” he added.
They’re the first luxury carmaker to test the subscription service waters, but not the first to get in on the act.
Care by Volvo was announced last month as a 24-month subscription service to its new SUV designed for city driving, the XC40.
The package will include taxes, insurance, and maintenance, as Porsche’s does. But customers will also be able to access concierge services like fuelling and cleaning.
What we like about Porsche’s programme is you’re not tied down to a certain model.
One day you can be whizzing down the M1 in a convertible, and the next you could be doing the school run in a 4×4.
And even more than that, it takes away the hassle of car ownership, which seems to be going out of fashion anyway.
No-one wants to book in an MOT with the mechanic or pay through the nose to repair your old banger that’s falling apart.
This way, you get a car you might not otherwise afford, an all-inclusive service, and none of the stress that comes with owning your car.
Porsche’s service is being piloted in Atlanta and they’ll assess expanding the programme after that.
The Porsche Passport app is available on Apple and Android, and you can sign up now to drive a sports car from November.
Anna joined The Memo as an editorial intern and is now a freelance contributor. She’s already been featured in The Sunday Times & The Telegraph. Watch this space. Follow her on Twitter @annaschav.