Boss it like

How To Boss It Like… Neville Koopowitz, CEO of Vitality

By Oliver Smith 3 August 2017

These leaders are changing our world for the better. Find out how they get the job done.

There are a handful of business leaders and industry figures in Britain who are changing the world.

From Thriva’s Hamish Grierson, to Mr & Mrs Smith’s Tamara Lohan and Level39 boss Ben Brabyn, these smart people seem to get an incredible amount done, in an impossibly short space of time.

This morning we are chatting with Neville Koopowitz, CEO of Vitality, the innovative health and life insurance group.

Meet Neville Koopowitz

Prior to his role leading Vitality, Koopowitz was one of the first employees of its parent company, the Discovery Group, back in the early 1990s.

He rose through the ranks as chief marketing officer, head of sales and a number of other senior roles before being made CEO of the group’s UK arm, formerly called Pru Health.

Koopowitz has taken a novel approach with Vitality, positioning it as an innovative insurer using incentives and rewards like discounted Apple Watches to try and encourage its members to stay healthier, rather than just worrying about when they fall ill.

Read more: Vitality’s £69 Apple Watch deal is about so much more than money

A busy man, with big ideas, The Memo asked him how he gets it all done…

What time do you get up, and what part of your morning routine sets you up for the day?

It varies, but I generally get up at around 6.30am.

Depending on the day’s schedule, I try to do a 5km run twice during the week and two runs at the weekend.

I then get the train into London, depending on where my first meeting is, and catch up with emails on the train.

What apps or methods do you use to be more productive?

I keep up to date with general and sports news by using the FT, The Times and Sky Sports apps.

And I check the Vitality app to view my Vitality status, get great health tips and to see what rewards I’ve got for being active.

What smartphone do you have?

I use an iPhone 7.

How many people, outside of family, do you meet in a day?

I average eight to 10 meetings a day.

These tend to be a combination of internal staff and management meetings and external meetings where I meet Vitality partners and providers, attend industry forums and seek out new opportunities.

What book have you read, either recently or in the past, that has inspired you?

Long Walk to Freedom by Nelson Mandela.

What advice would you give for people who are eager to get into your industry?

Have a passion for what you do and only get into it if you believe you can make a difference.

When do you work until? Are you still sending emails in the night? Or do you have a wind down routine?

Unfortunately emails and texts are 24/7. I haven’t been able to implement a wind down routine yet.

If you could ask your idol one question, who would it be, and what would you ask?

I was lucky enough to meet Nelson Mandela and I asked him: “How did you forgive?”

His answer was a little too long to explain in this interview, but in essence he said that he was looking at a bigger solution than his own personal experience.

Come back next Thursday for our next #BossItLike interview, and get in touch if you know a leader who’s also a productivity guru for us to talk to.