Boss It Like

How To Boss It Like… Clive Jackson, CEO of Victor

By Andrea Hofman 13 July 2017

These leaders are changing our world for the better. We find out how they get the job done.

There are a handful of business leaders and industry figures in Britain who are changing the world.

From Mr & Mrs Smith’s Tamara Lohan and Level39’s Ben Brabyn, to Time Out CEO Julio Bruno, these smart people seem to get an incredible amount done, in an impossibly short space of time.

This morning we are chatting with Clive Jackson, the CEO and founder of  Victor, a booking service for private jets.

Meet Clive Jackson

Before launching his private jet empire Jackson worked in the world of digital marketing for car makers with his business Autotorq.

Before that he built and sold Global Beach, a creative agency which led digital marketing campaigns for the likes of Unilever, BT, Bentley Motors and HP.

He started Victor in 2011 after BMI cancelled its Palma de Mallorca to London route, which stopped Jackson from getting to his second home on the Spanish island.

Today he’s building his ‘Uber for the 1%’ so business people, celebrities and high-net-worths can all enjoy the service he’s always dreamed of.

Read more: The jaw-dropping Uber for private jets you probably can’t afford

A busy man, with big ideas, The Memo asked him how he gets it all done…

What time do you get up, and what part of your morning routine sets you up for the day?

I get up at 5:50am and start my day with a 15-minute stretching session.

After stretching I do a short high intensity cardio workout on a cross trainer – the process of breathing and focussing on controlled movements feels like medicine for the mind and body – and then, time permitting, laps in the pool.

For breakfast I alternate between black coffee – my indulgence – and half a banana and a selection of dried fruit and nuts.

I am picked up from my home in the country, outside of London, just before 9am. The drive into Chelsea has me at the Victor office for 10am. I use the journey to tackle emails, calls and team briefings.

Early mornings are my most creative, productive part of the day.

What apps do you use to be more productive?

Our own Victor charter booking app gives me a fantastic real-time view of how the company and team are performing 😉

I also love my Apple Watch for accessing instant notifications from Bloomberg and other media, for effective communication with my Executive Assistant or Chairman, and, of course, for chats with my wife and daughter.

I also regularly use the Siri function – I have become quite good at doing everything via voice.

What smartphone do you have?

I own an iPhone 7 in Space Grey – with 32GB of storage.

How many people, outside of family, do you meet in a day?

I meet with between 5 and 6 people a day but it can vary. Meetings might involve other CEOs, partners, customers, new hires, candidates, department heads and journalists.

What book have you read, either recently or in the past, that has inspired you?

The New Tsar : The Rise and Reign of Vladimir Putin by Steven Lee Myers.

What advice would you give for people who are eager to get into your industry?

It’s a tough marketplace.

In a matter of half a dozen years, I have seen many new private jet charter ventures collapse, some in spectacular fashion and amplified by questionable practices.

My industry advice would be that we never lose sight of the truth that we all serve the most discerning customer group in the world and customer service and experience is the only thing that counts.

When do you work until? Are you still sending emails in the night? Or do you have a wind down routine?

By 7pm I’m usually leaving the office, either heading to a client or team supper, or travelling back home to spend precious time with my family.

Once home, I find listening to music a great way to wind down from the demands of work.

What was your favourite childhood toy?

I used to love playing with all sorts of bits and pieces from my model cars and planes. I could usually be found designing and assembling new toys from the pile of parts!

If you could ask your idol one question, who would it be, and what would you ask?

Sir Richard Branson – I’d ask him if he was ever afraid of what might happen if he took his foot off the gas.

Come back next Thursday for our next #BossItLike interview, and get in touch if you know a leader who’s also a productivity guru for us to talk to.