Are you a woman? The new Cards Against Humanity is pink and pricier. Hoorah!
Cards Against Humanity is the most un-PC game on the planet.
If you’ve not played it, the premise is simple: one card has a blank in a sentence – and you fill it with a phrase from a card in your hand. The funniest answer wins.
All while pushing the boundaries of taste with distinctively tongue-in-cheek humour.
Now, the hugely popular game – which started life as a free printable internet download – has taken its social satire a step further.
A new version of the “party game for horrible people” has just been launched for women.
It’s exactly the same as the regular $25 pack, but it’s wrapped in pink and costs $5 more.
It’s “there for you when you need a good cry,” say the Cards Against Humanity team.
“Pairs nicely with a glass of chilled white wine.”
“We decided that hey, it’s 2017, it’s time for women to have a spot at the table,” says Cards Against Humanity community director Jenn Bane.
“It’s trendy, stylish, and easy to understand. And it’s pink.”
Ladies, you guessed it, the stunt is a comment on the so-called ‘pink tax’ that pushes up the price on female versions of everyday toiletries and sits on top of ‘luxuries’ like tampons.
Yes, it’s a marketing ploy, but surely not one women will go for? Like Bane says:
“Women don’t fall for gimmicks, especially not gimmicks as stupid as this one.”
Cards Against Humanity however, has proved hugely successful at making money from ‘stupid’ ideas – having previously raised $71,145 selling ‘nothing’, and $100,000 to dig a hole for no reason.
What’s more its profits go to smart causes – in this case Emily’s List, which supports the election of more women into public office in the US.
Is all this enough to convince you to buy a pack? Even with the added ‘pink tax’?
Of course, because you’re worth it.
As the company points out:
“It’s adorable. It’s cute. Self-care. Take time for yourself. Chia bowl.”
Still not convinced? Feel “confident, comfortable and in control” with the Cards Against Humanity ‘Period Pack‘ instead…