Travel

Send sunny selfies with a TouchNote ‘postcard of the future’

By Kitty Knowles 6 July 2017
Summary

Making your beach moments go further.

How many smartphone pics do you take on holiday? Hundreds? Thousands?

But when it comes to sharing our precious moments, we rarely ever print them out.

In fact most people don’t even remember to send a postcard from holiday – at least not until we’re already at the airport heading home.

Lucky for you, TouchNote is company that hopes to answer both these holiday shortfallings.

It can turn your sunny beach selfies into personalised postcards – and make sure they get home before you do.

Meet TouchNote

TouchNote sells personalised cards and gifts, but is best known for its personalised postcards, CEO Oded Ran told The Memo.

“In a time where digital messages and photos disappear or are quickly forgotten, we want to give people a more meaningful way to communicate with the people they care about, which is still quick and easy,” he explained.

Indeed TouchNote postcards have been sent from every country in the world – that’s over 9 million since the company was founded in 2008.

How to send TouchNote postcards

What’s great about making a TouchNote postcard is that it’s super easy.

You upload credit to the TouchNote app, pick which intrepid or idyllic photo you’d like to share, write your message and chosen address, and the TouchNote team handles the rest.

It’ll be printed in either the UK, Germany, the US, or Australia – wherever its likely to get to its destination soonest, and it will arrive without creases from your backpack or sunscreen smears.

TouchNote even offers a guarantee to resend or refund any order you’re not 100% happy with.

“People send friends and family postcards from far-flung destinations or use TouchNote to say thank you after celebrating a wedding,” says Oded.

“We’re all capable of being thoughtful and saying to ourselves ‘wishing someone Happy Birthday on Facebook, or with a text, isn’t enough’.”

Big competition

With successful businesses like Moonpig and FunkyPigeon rivals, Oded isn’t blind to the competition.

But the entrepreneur says that its TouchNote’s focus on fine-tuning its user experience that sets it apart in the $25 billion personalised products market.

The company’s new ‘Print Box’, for example, is a collection of 36 of your favourite holiday photographs delivered in a keepsake box. But you don’t have to spend hours and hours picking these out yourself.

That’s because TouchNote has developed special algorithms to suggest which pictures are perfect – where the lighting’s beautiful, there’s no blurring, your boyfriend or girlfriend is smiling – and everyone has their eyes open.

“Technology is at its best when it enhances our physical lives,” says Oded.

“A lot of people mainly get bills and junk mail in the post – so we want TouchNotes hidden in there to give them a much different, much better feeling.”

A more thoughtful future

In recent years TouchNote has made waves as one of the fastest-growing tech companies in Europe, and it continues to impress today – last year it made a whopping £5m in sales.

In all, its raised £5 million to improve and grow, and it shows now indication of slowing down.

“Our mission is for everyone to have sent, received or seen a TouchNote and loved it,” says Oded. “If we can make that happen, we’ll hopefully have made this world a more thoughtful place to be.”

So what are your thinking? Will TouchNote help you be a little more thoughtful this summer?

Download TouchNote today.