Why the high street needs to embrace modest fashion
A little over a year ago, two British sisters launched a fashion website with a difference.
Amaliah.com – founded by Nafisa and Selina Bakkar – helps muslim women find clothes that fit the values of Islam while also being fashionable.
“[For] both men and women, it’s this idea of being modest in your behaviour, in how you carry yourself, in what you wear” says co-founder Nafisa Bakkar.
In the 12 months since the site has become a vibrant community for young muslims and the focus of calls on the mainstream fashion industry to become more diverse.
The Memo‘s Editor-in-chief Alex Wood sat down with Nafisa to talk about Amaliah’s mission and the rise of modest fashion.
“I had a personal struggle within my own muslim identity” she says “I don’t want another young girl to grow up having that.”
Adam Westbrook is Associate Editor of The Memo’s Creative section. He’s an independent video artist, filmmaker, and occasional lecturer in journalism and production.