Net-a-Porter’s Natalie Massenet fortifies FarFetch fashion kingdom

By Kitty Knowles 28 February 2017

Building a British fashion empire.

Founded by José Neves back in 2008, Farfetch is one of Britain’s fairytale businesses.

One of the UK’s first companies to be valued over $1bn, it’s boldly expanding its future fashion empire.

It’s no wonder it’s won the heart (and sharp business mind) of the Dame of British fashion – Natalie Massenet.

“Unique vision”

You will already know Massenet, as the much-celebrated founder of the Net-A-Porter Group, and Chairman of the British Fashion Council.

Now, she’s also a non-executive Co-Chairman on the Farfetch Board of Directors.

“I am honoured and excited to support José and the Farfetch team as they continue to build a unique vision of what the future of fashion and technology looks like,” she said.

“With what Farfetch has done to rewrite the rulebook on how technology can work alongside bricks and mortar … it was an opportunity I couldn’t turn down.”

Building a kingdom

How Massenet’s appointment will impact Farfetch can only be positive.

The site already brings together hundreds-upon-hundreds of fashion boutiques, it’s growing at speed (it unveiled new Kids and Beauty lines last year), and has incredible social currency.

Its collaboration with with Islamic Fashion and Design Council last autumn was effortlessly cool.

For Neves, the partnership seems to be about pooling entrepreneurial resources, to carve out an even more revolutionary future.

“Natalie really is THE undisputed pioneer,” he said.

“She has unrivalled entrepreneurial instinct, understanding of the luxury consumer and knows how to build global brands like no one else.”

Watch out folks, fashion royalty has finally arrived.