Time well spent.
Remember your first phone?
With week-long battery life and screens that were near impossible to break, it’s easy to see why many of us pine for the past.
This week is Mobile World Congress (MWC), the world’s largest trade show for all things mobile. And once again we’ve been treated to a smorgasbord of identical-looking rectangular slabs of glass.
Better camera. Slightly thinner. Available in blue and green.
We’ve hit peak smartphone. And that’s exactly why everyone’s gone nuts about Nokia’s ‘new’ 3310. The Finnish giant brought the 17 year-old classic back to life for just £50.
It has a month-long battery life, a headphone jack (are you listening Apple?) and even good old-fashioned Snake.
The new 3310 won’t be a bestseller. But the excitement around the launch has revealed something much bigger – busy people no longer want to be connected all the time.
Yes, our smartphones make our lives easier. But they’re also a massive drain on our time.
Keeping one running, with daily charges and endless notifications is bad enough – what about when your employer forces to you carry a second one?
So-called ‘dumbphones’ like the 3310 are anything but dumb. There’s nothing smart about phubbing your best friends. Or falling off a cliff taking a selfie.
Weren’t mobile phones meant to make us feel connected? Today’s models are doing the exact opposite.
Smart parents already buy basic phones for their kids. Now stressed out professionals looking for a weekend digital detox getting in on the act. No more work email or social media – just meaningful connections with the people you really care about.
Ready to swap your iPhone? You won’t regret it.