He tells us the one big mistake most entrepreneurs make.
In the co-working spaces and startup offices we’ve visited around the world, the same books fill the shelves.
You’ll always find The Lean Startup, The Four Hour Work Week and usually a Seth Godin or two. And pretty much always a copy of Start With Why: How Great Leaders Inspire Everyone to Take Action.
This 2009 bestseller from author and speaker Simon Sinek is a bible among entrepreneurs. The associated TED talk is ranked as the third most-viewed in the world.
But despite the popularity of his work, Simon tells us there’s a leadership crisis in the world right now.
In an exclusive interview, Simon sat down with The Memo’s Editor-in-Chief Alex Wood to discuss startups, millennials and what it takes to be a great leader.
Adam Westbrook is Associate Editor of The Memo’s Creative section. He’s an independent video artist, filmmaker, and occasional lecturer in journalism and production.