Video Interview

Startups, millennials and Trump: an exclusive interview with Simon Sinek

By Adam Westbrook 13 February 2017

He tells us the one big mistake most entrepreneurs make.

In the co-working spaces and startup offices we’ve visited around the world, the same books fill the shelves.

You’ll always find The Lean Startup, The Four Hour Work Week and usually a Seth Godin or two. And pretty much always a copy of Start With Why: How Great Leaders Inspire Everyone to Take Action.

This 2009 bestseller from author and speaker Simon Sinek is a bible among entrepreneurs. The associated TED talk is ranked as the third most-viewed in the world.

But despite the popularity of his work, Simon tells us there’s a leadership crisis in the world right now.

In an exclusive interview, Simon sat down with The Memo’s Editor-in-Chief Alex Wood to discuss startups, millennials and what it takes to be a great leader.