A robust antidote to our shoddy sales culture.
It’s easy to get caught up in the ‘must-buy-now’ adrenalin of the January sales.
But cheap, spur-of-the-moment purchases will often wear and fall apart quickly, leaving you disappointed and annoyed.
One woman has the answer to this problem: Tara Button has created a website that brings together beautiful items that are built to last – where quality is more important than chasing the lowest price-tag.
Whether you’re after a T-shirt that will last 30 years, sturdy kitchenware, smart bags, or stylish beauty products, BuyMeOnce has got it all…
CEO Tara Button founded BuyMeOnce in 2013 after being given a pot made by the 1925-founded French cookware manufacturer, Le Creuset.
“I thought, if only everything I owned was like this,” Button said of the pot. “It’s an heirloom piece with a lifetime guarantee that I will be able to pass down to my grandchildren.”
And so Button decided to build a website to help throw out today’s throwaway culture.
“BuyMeOnce is for anyone who is looking for quality or who is tired of things that are built to break,” she explains.
“It’s for people who can see that longer lasting products and more mindful shopping are the way forward the sake of the environment, their bank balance and their own sanity.”
We know that – like Button – many people want to avoid so-called ‘fast-fashion’, but struggle to adjust their shopping habits accordingly.
BuyMeOnce takes the pain out of smart, ethical shopping, by doing all the research for you.
The site currently stocks products across nine categories (clothes, kitchenware, toys, jewellery, tools, beauty, shoes, bags & accessories, and sports & leisure), featuring both century-old brands and companies fresh off of Kickstarter.
All BuyMeOnce brands are leaders when it comes to sustainability and longevity, and many feature lifetime warranties – these often aren’t the cheapest products on the market, but the best value.
“When you buy anything, always think of the price per use, rather than the price overall,” says Button.
“If the item won’t last more than a few months, I don’t care how cheap it is, the planet can’t afford it and you’ll probably save money if you buy a longer lasting one.”
Button’s favourite items include the Infinium Fisher Space Pen (which comes with enough ink in it to last the average person a lifetime), the One World futbol which she says is “practically indestructible”, and Sungod sunglasses which offer a lifetime warranty and full replacements service.
“Many of our clothing brands offer fixing services which makes them exceptional,” says Button. “Marie Hell even offer to PayPal you enough cash to pay a local tailor if you ever come across a problem with their dresses.”
There are amazing clothing brands like Tom Cridland’s ’30 Year’ range, the entirely recyclable F.E.T.E bamboo toothbrushes, and stunningly crafted Wooden-Story toys.
“Joy Everley is a family run, ethical jeweller that uses fairtrade and recycled materials to make beautiful pieces that will last a lifetime,” adds Button.
BuyMeOnce currently caters to UK and US audiences, and Button is currently in the process of upgrading to a sleeker, savvier website (she built the current one herself).
The businesswoman plans to bring in a further 2,000 products over the course of 2017, and is even in the process of writing a book about her experiences (to be published by HarperCollins next year).
“At the moment shopping is a rushed and impulsive thing, but the fast fashion world we are living in right now is doomed,” says Button.
Instead she’s sees her business as leading the way for the future:
“The future will be about the considered buying of meaningful products, where maintenance and repair policies are baked into the offering,” she explains. “Products will be built to be repaired and reused, and in the retail of the future, nothing will be wasted.”
“I’m looking forward to it!”
We’re ready for a world where the objects we love last forever, are you?
Kitty Knowles is a Senior Features Writer at The Memo. Kitty previously worked as an online journalist for GQ. She can be found tweeting @KittyGKnowles.