Save up your happy memories for better mental health

By Kitty Knowles 16 December 2016

Elevate app isn't about getting 'likes'. It's about keeping a record of positive thoughts to look back on.

It’s not just pennies you can save for a rainy day – now you can save up memories too.

Elevate is a new app that acts a bit like an emotional money jar: you simply save happy photos and thoughts as they happen, and then benefit from looking back on them later.

Created by digital agency Leto, this doesn’t have the same social pressures as apps like Facebook or Instagram, as you post privately for yourself without any public ‘like’ functions.

“Mental health is affecting more and more young people, with social media arguably a contributing factor,” said Joe Watts, one of the app’s creators.

“By taking the time to take visual notes of all the little things that make you happy, it can help you stay positive when life is knocking you down.”

Credit: Elevate app.
Credit: Elevate app.


Given that 1 in 4 people in the UK will experience a mental health problem each year, we think that Elevate is a great idea. After all, the little things in life can make a big difference.

“Some people rate everything in the world on the same scale of 1–10,” Watts explained. “Getting married or having kids is a 10 and everyday things are only a 1 or 2.”

“For me everything has it’s own scale. A burger can be a 1–10, a coffee can a 1–10. This enables me to get excited over the smallest, most mundane things.”

It was this mindset that prompted Watts to recall all the things he’d done in 2015. The process was so therapeutic, he pitched the idea as an app idea at a Leto hackathon.

A positive step

Now Watts doesn’t pretend that Elevate is going to suddenly remove the pain of having a mental health illness: “By no means are we claiming to cure mental health,” he says.

But Elevate (which Watts compares to Tim Ferriss’ ‘Jar of Awesome’) is still a step in the right direction.

“A few people very close to me have suffered with severe mental health issues and I admit I’ve had some pretty low moments myself,” he says.

“I genuinely feel strongly that a simple visual journal of the small, easily overlooked moments of happiness, will help someone keep perspective when life gets too much.”

For Watts, this could be seeing friends, a walk with his wife, some nice food, or a great movie. But, ultimately everyone’s happiness will come in different shapes and sizes.

The Elevate app is already getting a lot of positive feedback, and now Watts wants to hear from you.

Why not download Elevate today? Your happy memory jar could soon be bursting with joy.