These leaders are changing the world for the better. We find out how they get the job done.
There are a handful of business leaders and industry figures in Britain who are changing the world. Ian Fordham, Lindsay Pattison and George Burgess seem to get an incredible amount done, in an impossibly short space of time.
A designer by background, Koby turned entrepreneur in 2012 with an appetite to help kids understand and get their hands on technology.
Technology Will Save Us, or TWSU, was the result. The group creates a series of make-it-yourself kits for 4, 8, 10 and 12-year-olds to learn, play, code and invent with.
Read more: 9 amazing educational tech toys for kids
A busy woman, with big ideas, The Memo asked Koby how she gets it all done…
I have a young son, so we get up early-ish, 6:30–7am.
I drink lemon water, take vitamins and stretch almost every single morning. My husband and I alternate exercise mornings and preparing breakfast, getting our son dressed (he’s only 4 so needs to be reminded to get dressed and not play) and coffee.
Then we walk or ride bikes to school together. I have this theory that if you have kids and a business you need a triangle – your house, office and school and they all need to be a cycle or walking distance from each other.
This helps balance all of these demands. My husband, Daniel, is also my co-founder, we take it in turns to take our son to school. Wherever possible I love to get up and go to yoga before I start the day.
I am a bit of a slave to my calendar. And unfortunately I have not found the perfect calendar…my Apple calendar does the job but there is a gap!
Trello is fantastic, it’s a great way to manage your to-do list, and also see what the rest of the team are working on.
We also use Slack which is great for our team, as we’re out and about at events or travelling – it’s a great way to keep in touch. And I also incessantly use Evernote for meetings, discussions, to-do lists, conferences etc…
An iPhone 6 in rose gold
Wow! That’s a big number! We have our wonderful Tech Will Save Us team of which there are about 26 of us.
At the moment we are launching our latest product, Mover Kit, on Kickstarter, so in my day I am constantly meeting with potential influencers, with press on the phone or speaking at events. I couldn’t possibly count, LOTS.
The Five Dysfunctions of a Team a really amazing book that our whole management team read together… it helped us and continues to help us understand our involvement and approaches to working the best together!
John Thackara’s seminal book, In the Bubble changed the way I viewed my design practice and helped me to define design as systems, business models, feedback loops as well as aesthetics.
Listen to your audience.
It was really important to us that as we grew we listened to our users and we continue to do so. Starting off as a workshop company really helped us get to know our audience, and learn what they liked and didn’t like about our kits.
We have a user centred design approach which is now at the very heart of our business. Our users inform a huge part of what we do, our approach to new products and resource development.
We work very globally, so I’ve adopted a routine that fits in well with that. I leave the office around 7pm and have a meal with my family and talk about the day.
Then after my son is bed, I usually check in on emails and plan out the following day before going to bed. But we also have rituals like date night every week and Friday Shabbat dinner that support us with creating time for us.