Boss IT Like

How To Boss It Like… Henry Herbert, Hobbs House Bakery

By Oliver Smith 21 April 2016
Henry Herbert (left) and Tom Herbert in Channel 4's The Fabulous Baker Brothers.

These leaders are changing the world for the better. We find out how they get the job done.

There are a handful of business leaders and industry figures in Britain who are changing the world. Lindsay Pattison, Jeff Lynn and Paul Frampton seem to get an incredible amount done, in an impossibly short space of time.

This morning as part of The Memo’s marketing month we’re talking to Henry Herbert, who is undoubtedly a productivity guru.

Herbert is the youngest in a family of bakers and became a celebrity chef a few years ago when Channel 4 launched The Fabulous Baker Brothers featuring Henry and his brother Tom.

Today he is the retail director of Hobbs House Bakery, a family-run bakers in the Cotswolds.

A busy man, with big ideas, The Memo asked Herbert how he gets it all done.

What time do you get up, and what part of your morning routine sets you up for the day?

I set my alarm at 6.45am but two small children often wake before then. If I don’t have the kids to organise (3 days a week) I hit snooze once too many times and then quickly get ready.

I get into work for around 8.30am.

I need strong black coffee to get me going so i hurtle to work asap to get a good one. Twice a week I cycle. It’s 20 miles and has big hills both ways. I use Strava to race myself. I find most of my ideas come at this time.

What apps or methods do you use to be more productive?

I use Instagram, the BBC website and that’s about it. I do need to be organised as my life gets quite busy (mainly my own doing) but I find Apple’s Calendar quite effective.

Maybe I should try some other apps out…

What smartphone do you use?

I have a Space Grey 64gb iPhone 6. It’s great. Camera is very clear.

How many people do you meet in a day?

I see around 12 people on average at work. If there are projects going on then I will meet lots of different people.

I’m not a great lover of networking but when I meet really interesting people especially if they make something or do stuff then I love it.

When do you work until? Are you still sending emails in the night? Or do you have a wind down routine?

I try and be home by 6pm to help with the bedtime routine. I always cook at night with a beer. It’s my favourite time.

Then we will watch something for an hour on Netflix on the projector in the snug and unwind. I have a bath every night and I email or plan the next day before bed. I go to sleep around 11pm or earlier when the new baby came. (Get sleep while you can. They are awake a lot!)

Come back next Thursday for our next #BossItLike interview, and get in touch if you know a business leader who’s also a productivity guru for us to talk to.