Adults-only bouncy castle, Bouncingham Castle, is coming to London's South Bank in honour of King's latest mobile game, Candy Crush Jelly Saga.
We’ve all seen commuters glued to their phone screens, furiously tapping away on Candy Crush Saga. (You may well even be one of these people).
Now though, King wants you to put your phone down and enjoy a bit of physical fun on London’s Southbank with the launch of its new adult-only pop-up: Bouncingham Castle.
Opening on Thursday, the immersive inflated fortress heralds the release of the company’s latest mobile game Candy Crush Jelly Saga.
The free pop-up will stand at an impressive 7m tall, and challengers will be invited to bounce as high as possible to snatch prizes.
The bouncy castle also includes “a range of sensory elements,” including sound effects, and raspberry jelly scents, but it’s not yet clear whether there will be any real jelly wobbling around for you to indulge in.
Spot the jelly-themed jamboree outside More London, by City Hall, and bounce to views of Tower Bridge, HMS Belfast and the Tower of London.
Bouncingham Castle will be located outside City Hall on London’s South Bank from Thursday March 3 – Saturday March 5. Open 10am-8pm weekdays, 10am-6pm at the weekend. Over-16s only.
Kitty Knowles is a Senior Features Writer at The Memo. Kitty previously worked as an online journalist for GQ. She can be found tweeting @KittyGKnowles.