London Fashion Week is here: get the low-down on five of the hottest influencers on the fashion tech scene.
Blending creativity, business and entrepreneurship, for many tech enthusiasts the London Fashion Weeks are the most important events of the year.
In light of this, while many eyes will be firmly set on the catwalk over the next few days, The Memo looks behind the scenes to pinpoint five of the most pioneering individuals leading the future of fashion tech.
Endlessly creative, Elena Corchero is a familiar face on both London’s arts and hardware scenes.
An alumni of the renowned Central Saint Martins MA Material Futures, Corchero has made a name for herself as the director of Lost Values Lab and its three coherent brands.
Lflect specialises in safe, smart and tech-savvy reflective fashion, Zippy Kit is home to incredible smart children’s toys (for boys and girls), while Ecolorium offers a fashion and lifestyle range featuring beautiful UV-reactive Albedonite crystals (pictured in the lead image).
Based at The Trampery, Corchero’s smart materials and wearable technology company also acts as a consultancy, works with individuals to create prototypes and delivers talks and educational programmes.
Well worth a look.
The fashion e-commerce powerhouse SilkFred brings shoppers the heart, creativity and individuality that ASOS lacks.
Founded by Emma Watkinson, SilkFred offers up and coming independent fashion labels access to hundreds of thousands of customers every week.
Watkinson’s business is not only booming, but recently expanded its HQ – big things are clearly on the horizon.
The London College of Fashion mentor has even assisted the Government, working closely with No.10 and No.11 Downing Street on the Business is Great Britain Campaign, championing small businesses throughout 2014.
And let’s be honest, everyone loves finding affordable items and accessories that your friends won’t have (and will love!).
A tireless campaigner for tech and openness, Caroline Rush makes an inspiring role model as the Chief Exec of the British Fashion Council.
Having spearheaded London Fashion Week’s digital innovation (Rush introduced the first live stream in 2009 on the BFC website), the business leader is behind many of the decisions that have made London Fashion Week a key contender in the Big Four (the other major fashion weeks being Milan, Paris, and New York).
By 2012, London Fashion Week had partnered with Youtube and Rightster to live stream over 21 individual showcases, and for Spring/Summer 2014 the event collaborated with leading bloggers to stream fashion news live in London’s Underground stations.
We’re positively itching to see what new innovations will play out this week.
Daniel Murray is the founder of Grabble, an app that helps the fashion conscious discover daily hand-picked outfits with the help of trend-savvy stylists.
Not only has the platform has been named “Best New App” in 104 countries by Apple, but it has also won the Drapers Digital “Best Startup” award, Decoded and British Fashion Council’s “Best Use of Mobile” Award at the Fashion Futures Awards, and Pitch at the Palace, at St James Palace.
Murray may be a self-confessed lover of “cats, London, Buenos Aires, all things startups, and Arsenal” (check out his LinkedIn), but as Grabble notches up over 100 million swipes, we reckon he must have a pretty big soft spot for fashion tech too.
Sarah Watson, the Vice President of Social Commerce at Net-a-Porter is one very cool lady.
Not only does she wear her Apple Watch with pride, but she is responsible for the shopping site’s hit new app the NET SET.
As founder of Net a porter’s very only social network, its no surprise that Watson is all about “social commerce”.
And, as we describe in our luxury app trend watch, the NET SET merges Twitter-meets-Instagram style feeds, clever browsing tools, and comment and chat functions, to make buying ‘that pair of shoes’ oh so much more engaging and enjoyable.
Kitty Knowles is a Senior Features Writer at The Memo. Kitty previously worked as an online journalist for GQ. She can be found tweeting @KittyGKnowles.