Boss It Like

How To Boss It Like… Annette King, CEO of Ogilvy & Mather UK

By Oliver Smith 13 October 2016
Summary

These leaders are changing our world for the better. We find out how they get the job done.

There are a handful of business leaders and industry figures in Britain who are changing the world. From Sheryl Connelly to Federico Bolza and Tracy De Groose, these smart people seem to get an incredible amount done, in an impossibly short space of time.

This morning we’re talking to Annette King, the chief executive of Ogilvy & Mather UK, who is undoubtedly a productivity guru.


A marketing veteran of the Ogilvy group, Annette King has risen up the ranks over the past 16 years at the company to become UK CEO of the now global marketing group.

Earlier this year at Advertising Week Europe she told The Memo how 360° video and virtual reality might be great, but they’re only the start. “If you’re not failing a bit, you’re not experimenting enough,” she said.

Read more: Don’t settle for yet another 360° video, says Ogilvy & Mather boss

A busy woman, with big ideas, The Memo asked King how she gets it all done.

What time do you get up, and what part of your morning routine sets you up for the day?

6.30am. Getting my kids up and ready for school (ten-year-old son and eight-year-old daughter) sets me up for the day. If I can pull that off, I can do anything.

BBC Weather is the first app I check, as it’s how I decide what to wear that day.

What apps do you use to be more productive?

BBC News as I don’t have time for newspapers but need and want to know what’s going on, Amazon for everything I buy, Duolingo for learning Italian – which I need to do this year, having bought a house in Italy.

What smartphone do you have?

I have two iPhone 6’s – one Silver one for phone calls and a Space Grey one for emails and apps.

I’m not mad, I just like to be able to look at my screen while I’m on the phone…  

How many people, outside of family, do you meet in a day?

Hundreds.

They tend to be a mixture of clients, people who work for Ogilvy, new business intermediaries, journalists and friends.

 

What book have you read, either recently or in the past, that has inspired you?

Alain de Botton, The Course of Love. He’s back writing novels after two decades and it’s brilliant.

My son’s headmaster recommended it to me, and I recommend it to all of you.

What advice would you give for people who are eager to get into your industry?

Don’t do it, unless you’ve got an open mind and an appetite for change.

 

When do you work until? Are you still sending emails in the night? Or do you have a wind down routine?

I usually leave the office by 6pm if I’m not doing something in the evening (work related or with friends) so that I can get home to my kids.

I will look at my email in the evening as I like to keep as empty an inbox as I can, but I’m relaxed from when I walk in the door. I’m not much use to my kids if I’m not.

Come back next Thursday for our next #BossItLike interview, and get in touch if you know a leader who’s also a productivity guru for us to talk to.