adult entertainment

Could VR porn be a billion-dollar industry in 12 months?

By Oliver Smith 24 February 2016
The Oculus Rift headset. Photo by Wilferd Guenthoer.
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Ela Darling, Co-Founder of VRTube.xxx
Summary

One of America's largest producers of adult entertainment has made a bold bet on the future.

This year up to 20 million people could start watching virtual reality adult entertainment at least once a month, creating a brand new billion-dollar industry.

It might sound bold, but it’s exactly what could be happening by the end of 2016 according to Naughty America, the third largest producer of adult entertainment in the US.

“We believe that by end of 2016 between 10 and 20 million people will watch VR porn at least once a month,” Ian Paul, chief information officer at Naughty America, told The Memo in Barcelona at Mobile World Congress.

“That’s a pretty large number, but we think it’s very reasonable to get to that mark.”

Read more: I got up close & personal with the future of VR porn

Since July 2015 Paul and his team have been experimenting with the new medium of VR, releasing over 30 videos for their customers to download onto virtual reality headsets.

And talk of hyperboles aside, their prediction is actually quite conservative, falling in line with what other industry watchers have thought for a while.

Last July a research analyst for US investment bank Piper Jaffray wrote that by 2020 adult entertainment would be the third largest content market for VR (after movies and games), worth around $1bn.

Read more: The ins and outs of virtual reality’s XXX future

“Our consumers already have an assortment of premium devices, a mobile phone, a tablet, a nice 4K TV, all of which we have content for, now they’re getting VR,” added Paul.

Indeed with Facebook’s Mark Zuckerberg leading the charge with VR over the last few days, and with his own Oculus Rift virtual reality headset launching this year, 2016 is shaping up to be the year of VR.

If your looking for adult content, Naughty America will have you covered.

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